Ferrari officially revealed the Ferrari Luce on 25 May 2026 in Rome, its first fully electric production car in the brand’s 79-year history. It has four doors, five seats, four electric motors, over 1,000 horsepower, and a starting price of €550,000 ($640,000).
What is the Ferrari Luce?
Luce is Italian for “light.” Ferrari describes it as more than a name, a vision, a philosophy, and the start of a new chapter for the brand.
The four-door Luce was developed with the help of former Apple design chief Jony Ive and his collective LoveFrom, and is Ferrari’s first five-seater.
Ferrari had publicly vowed for years it would never build a fully electric car. Former executives argued it was incompatible with the brand’s DNA. About 15 years after that vow, Ferrari now stands face to face with its first EV, carrying 1,035 horsepower, 330 miles of range, and a specially designed sound system.
The Ferrari Luce reveal was split across three continents and three phases. The powertrain was unveiled in Maranello in October 2025, the interior and name were shown in San Francisco in February 2026, and Rome received the full exterior reveal on 25 May 2026.
The Ferrari Luce launch immediately made global headlines, not just as a car story, but as a cultural moment for one of the world’s most emotionally charged brands stepping into the electric era for the first time.
What are the Ferrari Luce Specifications?
Below is every confirmed spec in one clean table:
| Specification | Detail |
| Power output | 1,035 hp (standard) / 1,050 hp with launch mode |
| Motors | 4 synchronous permanent-magnet motors |
| Front motors | 282 hp combined |
| Rear motors | 831 hp combined |
| 0–62 mph (0–100 km/h) | 2.5 seconds |
| 0–124 mph | 6.8 seconds |
| Top speed | 193 mph (310 km/h) |
| Battery | 122 kWh NMC (built with SK On) |
| Range (WLTP) | 330 miles / 531 km |
| Charging architecture | 800V / 880V |
| DC fast charging | 350 kW |
| 10–80% charge time | Under 25 minutes |
| Drive layout | All-wheel drive, quad-motor |
| Body | 5-door, 5-seat sedan |
| Length | 197.9 inches |
| Height | 60.8 inches |
| Powertrain warranty | 8 years, unlimited mileage |
A launch mode, activated via a pull handle in the overhead console, unlocks an additional 54 horsepower on top of the standard output.
The battery modules were developed in partnership with Korean company SK On. Ferrari is offering an eight-year, unlimited-mileage warranty on the powertrain, and the battery architecture is already designed to support future-generation cells that do not yet exist commercially.
According to InsideEVs, which covered the Ferrari Luce EV reveal extensively, the Luce’s real focus was never on chasing the longest range or fastest charging figures, what Ferrari wanted to build was a true Ferrari that is thrilling to drive in new ways because of EV technology, not in spite of it.
What Does the Ferrari Luce Exterior Look Like?
The Ferrari Luce exterior is going to divide people. It looks nothing like a traditional Ferrari, and that appears entirely intentional.
The front is dominated by an S-duct borrowed from Ferrari’s racing DNA. Beyond its aerodynamic function, it creates a visual illusion that makes the front overhang appear much shorter than it actually is. A black element flows uninterrupted from the lower hood all the way to the rear, establishing a two-tone design language that runs the entire length of the car.
At 197.9 inches it is two inches longer than the Purosangue, though at 60.8 inches high it sits about two inches lower. The cabin sits far forward within an all-aluminium body. Doors open from the centre. There is a liftgate at the rear. Headlights and taillights illuminate from dark panels. The windscreen wipers park upright against the A-pillars.
Ferrari claims a drag coefficient lower than any previous road car it has built.
The launch event in Rome featured five Luces painted from Ferrari red to white and light blue, marking a clear break from the brand’s traditionally aggressive, muscular style toward something more expansive, aeronautical, and glass-led.
What is the Ferrari Luce Interior Like?
The Ferrari Luce interior is where the car genuinely surprises, and mostly in a good way.
The interior defers to traditional Ferrari luxury, with leather, glass, and anodised aluminium surfaces, as well as several physical controls, a deliberate departure from the all-digital touch-led approach of Tesla and some Chinese EV makers.
The three-spoke steering wheel draws inspiration from Ferrari models of the 1950s and 1960s. Unlike most EVs that rely heavily on touchscreens, Ferrari chose an analogue-focused approach with physical buttons, knobs, and switches to keep the experience tactile.
Two manettino dials sit on the wheel, one for chassis settings and one for the powertrain. A central touchscreen can pivot toward the driver or the passenger, and a second screen sits at the rear of the centre console.
The screens feature Apple Watch-like crowns, the infotainment panel carries an iPad-like design, and the use of Gorilla Glass reflects Jony Ive’s Apple background clearly throughout.
Ferrari also fitted a 600-litre boot, the most practical storage space of any Ferrari ever made.
What Does the Ferrari Luce Sound Like?
This was one of the biggest questions surrounding the Ferrari Luce EV before the reveal. A Ferrari without a combustion engine is a Ferrari without its signature roar.
The Luce has a specially designed sound system that amplifies actual vibrations from its electric powertrain to create a distinctly electric Ferrari sound, rather than faking engine noise.
Ferrari is not playing a recording of a V12 through speakers. It is taking what the electric drivetrain genuinely produces and shaping it into something emotionally engaging. Whether that satisfies hardcore Ferrari fans is still an open debate, but it is a far more honest approach than synthetic engine sound.
What is the Ferrari Luce Price?
The confirmed Ferrari Luce price is €550,000, approximately $640,000 at current rates.
The Luce is a regular production Ferrari sitting alongside the rest of the lineup, with orders opening immediately. This is not an exclusive allocation for existing clients only. Anyone can order one.
Ferrari Luce cost relative to the rest of the market, a Porsche Taycan Turbo GT starts around $230,000. The Luce is in an entirely different conversation. It sits at the very top of the ultra-luxury EV segment, above most Lamborghinis and in the same breath as bespoke Rolls-Royce and Bentley electric models.
The Ferrari Luce preis in Europe is confirmed at €550,000 before options. Given Ferrari’s personalisation programme history, most delivered cars will cost significantly more.
No official Ferrari Luce cost breakdown for options and extras has been released yet.
When is the 2026 Ferrari Luce Being Delivered?
Deliveries of the Luce are due to begin in the fourth quarter of 2026, with the first cars going to customers in Italy.
Ferrari CEO Benedetto Vigna confirmed in February 2026 that client feedback on the Luce had been “very positive.”
Global deliveries follow Q4 2026, with the US and other markets expected in early 2027. The 2028 Ferrari Luce production run is expected to include updated battery cell options, the battery architecture was designed from the start to support future-generation cells that do not yet exist commercially, so buyers can benefit from future advances in Ferrari battery technology.
How Does the Ferrari Luce EV Compare to Rivals?
None of the Luce’s numbers are spectacular in isolation, in a world where 400 miles of EPA range and 400 kW charging are quickly becoming standard for luxury EVs. Mercedes-Benz’s new AMG GT super sedan boasts over 1,000 horsepower, 600 kW charging, and 435 miles of WLTP range.
What Ferrari is selling is something different entirely. Ferrari’s new Vehicle Control Unit manages all four motors independently, updating actuation targets 200 times per second through the new Side Slip Control X system. Each wheel gets independent torque vectoring, active suspension control, and on the rear axle, independent steering. The centre of gravity sits 95mm lower than the Purosangue, and the yaw moment of inertia is 15% lower, giving the Luce handling characteristics equivalent to a car weighing 400kg less than it actually does.
Ferrari engineers claim the handling is surprisingly close to a 296 GTB, despite the Luce’s size. That is a remarkable claim for a five-seat EV sedan weighing over 2.2 tonnes.
Frequently Asked Questions
Is the Ferrari Luce a limited edition? No. The Luce is a regular production Ferrari sitting alongside the rest of the lineup, not a limited run or halo project.
Who designed the Ferrari Luce? The Luce was designed jointly by Ferrari’s Centro Stile under Flavio Manzoni and LoveFrom, the creative collective founded by Sir Jony Ive and Marc Newson.
Will Ferrari still build combustion engine cars? Yes. Ferrari will continue producing internal combustion and hybrid models. Hybrid vehicles accounted for 51% of Ferrari’s total sales in 2024.
Where can I read more Ferrari Luce coverage? InsideEVs and Electrek both have detailed Ferrari Luce first-look coverage from the Rome reveal on 25 May 2026, including hands-on impressions of the car in person.
Key Takeaways
- Ferrari Luce reveal happened 25 May 2026 in Rome, Ferrari’s first ever production EV
- Ferrari Luce specifications: 1,035 hp standard, 1,050 hp with launch mode, 0-62 mph in 2.5 seconds, 193 mph top speed.
- Ferrari Luce EV battery: 122 kWh, 330 miles WLTP range, 350 kW charging, 10-80% in under 25 minutes.
- Ferrari Luce price: €550,000 / $640,000, regular production, orders open now.
- Ferrari Luce interior: physical controls, Jony Ive-designed, inspired by Ferrari’s 1950s and 1960s steering wheels.
- Ferrari Luce exterior: aeronautical silhouette, S-duct front, drag coefficient lower than any previous Ferrari road car.
- Ferrari Luce sound: amplified real EV powertrain vibration, not synthetic engine noise.
- Ferrari Luce launch deliveries begin Q4 2026 in Italy, global markets to follow.
- 2028 Ferrari Luce production designed to accept next-generation battery cells as technology advances.
- 8-year unlimited mileage powertrain warranty included.
