The global cybersecurity outlook appears bleak. Cybercrime remains rampant and manifests in various, increasingly sophisticated forms. According to the World Economic Forum, the global average weekly attacks over the last two years have increased by a staggering 58 percent.
Such attacks do more than just financial damage. For one, they can expose confidential data, triggering a massive reputational crisis for the business and inspiring customer distrust.
This sentiment is particularly wounding in today’s circumstances, when many organizations are deepening their investments in digital technologies. All that access to big data and AI-driven innovation cannot seem reassuring for a clientele that has been on the receiving end of cybercrime.
Unless companies learn to use AI as a defense tool to improve cybersecurity rather than compromise it.
Here are three ways to kickstart your AI-driven journey toward solid cybersecurity for your business’s website and other digital properties.
1. Behavioral Analytics for Weeding Out Threats
Many cyberthreats originate from within the company. Insider threats are so common that failing to mitigate them can prove lethal for any business, even well-established ones. Artificial intelligence can be a blessing in detecting abnormal user behavior that can indicate something awry.
Behavioral analytics work by identifying user patterns that deviate from the expected. It can take some time to learn the signs of such behavior (i.e., normal versus suspicious). Typically, this involves studying network logs and user behavior trends, leveraging the vast amounts of data now available for analysis.
However, once this learning is in place, you can receive real-time notifications of any questionable activities from your user base, both internal and external.
Another application of behavioral analytics is in identifying compromised user accounts. These accounts may have fallen prey to hacking attempts, or their credentials may have been breached. Once you know them, your IT team can promptly manage them and prevent unauthorized access to confidential data.
It is imperative to layer AI analytics tools on top of a website that has a solid foundation for security. This applies whether you build your business website internally or delegate it.
For example, many firms now opt for AI-created websites to experience speed and convenience, with no coding or design expertise to limit them. According to Hocoos, you should ensure that the website uses reliable hosting and has an SSL certificate. These essentials can safeguard the data of your business and visitors.
2. Top-Notch Authentication for Gatekeeping
Increasingly, businesses are also employing AI tools to strengthen user authentication and permit only legitimate access to their website. The growing number of cyberattacks has prompted scrutiny into the conventional login mechanisms and whether they are adequate for the contemporary world.
With AI, firms can sharpen facial and voice recognition systems for authentication. Some new-age tools can analyze factors like lighting, expressions, and speech patterns to detect fraudulent attempts.
These capabilities provide your business website protection against deepfakes and forged fingerprints, both of which have become veritable threats. In fact, the 2026 Entrust Identity Fraud Report noted that deepfakes drive 20 percent of biometric fraud attempts. Some cybercriminals use digital injection attacks to cheat biometric verification with manipulated images and videos.
This is not a risk any business can take lightly. Tackling these AI-induced threats with AI-powered security can be a strategic response.
3. Supporting Human Effort For Routine Checks
No one denies the impact cybercrime can have (and is already having) on business today. In 2025, the Chartered Institute of Procurement and Supply found that almost one-third of leaders reported a surge in cyberattacks on their supply chains. It has become a legitimate source of anxiety for core business operations.
However, regardless of the magnitude of risk, maintaining accuracy in monotonous tasks can become challenging for human beings. Cyber risk monitoring can involve numerous repetitive tasks, and anything less intense than constant vigilance can affect risk exposure.
Enter AI, and businesses can have a dependable support system for everyday monitoring and compliance checks. By entrusting these automated systems with lower-risk (but still crucial) security tasks, business leaders can allow employees to focus on other pursuits.
Indeed, these may involve tackling high-priority threats. When a business encounters multiple attacks simultaneously, it becomes daunting to handle them all without a well-thought-out plan.
Last year,  cyberattacks on Marks & Spencer and Co-op Group, a UK-based food retailer, revealed the grim reality of these scenarios. Reuters reported that hackers stole sensitive personal data, including customers’ names and contact information. Multiple entities were involved in addressing the situation: the National Cyber Security Center, the police’s cyber crime unit, and the National Crime Agency.
Even so, lost trust in business can be hard to regain.
A 2025 McKinsey report recommends implementing targeted automation through defensive AI systems. It can positively impact the overall risk management of your firm.
Artificial intelligence has been the defining technology of the last few years, bringing new meaning to innovation and stirring apprehension and wonder in equal measure. In the domain of cybersecurity, it can make or break a business. The difference lies in how we adopt it and how fast we can learn to embrace constructive AI applications to deter cybercrime.
